Homefrocks was born from the canyons, valleys, & desert of New Mexico.
Our greatest inspiration is the place we live, our designs & hues taking form as direct outpourings of the landscape. Collections are timeless yet possess a sensitivity to the current weather: high-quality fabrics, dyes and details are sourced and hand-selected by a small, dedicated team.
Materials such as linen, cotton, silk and wool shape slips, dresses & simply tailored jackets that are meant to be layered organically. We find beauty in the balance between a classic cut & a fresh embroider or pocket to hold a talisman from your travels.

Located in the heart of historic Santa Fe on Canyon Road, Nancy Traugott's designs suggest an ease on one's own path & a life lived authentically. Created from the elements of earth, sun, & rain, fabrics & colors materialize a kind of alchemy that is always perfect for its time and place. Slips & dresses are attuned to reflect the movements of the surrounding landscape, weather, & the bodies that inhabit them. Silk & linen are dyed by hand, & bias-cuts & unfinished seams form graceful lines & flattering definitions. Each piece is locally designed & made by artisanal seamstresses.