Homefrocks was born from the canyons, valleys, & desert of New Mexico.
Our greatest inspiration is the place we live, our designs & hues taking form as direct outpourings of the landscape. Collections are timeless yet possess a sensitivity to the current weather: high-quality fabrics, dyes and details are sourced and hand-selected by a small, dedicated team.
Materials such as linen, cotton, silk and wool shape slips, dresses & simply tailored jackets that are meant to be layered organically. We find beauty in the balance between a classic cut & a fresh embroider or pocket to hold a talisman from your travels.
Located in the heart of historic Santa Fe on Canyon Road, Nancy Traugott's designs suggest an ease on one's own path & a life lived authentically. Created from the elements of earth, sun, & rain, fabrics & colors materialize a kind of alchemy that is always perfect for its time and place. Slips & dresses are attuned to reflect the movements of the surrounding landscape, weather, & the bodies that inhabit them. Silk & linen are dyed by hand, & bias-cuts & unfinished seams form graceful lines & flattering definitions. Each piece is locally designed & made by artisanal seamstresses.
If Georgia O’Keeffe sold clothes
Serenity from the bustle of Canyon Road, Santa Fe’s main shopping drag, can be found by stepping into Homefrocks. Occupying an adobe building with kiva-style fireplaces,the store sells pieces from its designer-owner Nancy Traugott’s collection of easy clothes made of natural fibers(mostly linen and cotton, but also wool and alpaca). Items are dyed to match New Mexico’s natural environment, a landscape that famously inspired the painter Georgia O’Keeffe, who worked out of another adobe building nearby.— M.W.S.
